July 25, 2009
The final installment in our live blog series from the Summer Institute in Sustainability 2009 at the University of British Columbia.
July 24, 2009
Businesses routinely make decisions without adequate research or planning. Why is then that we need exhaustive business cases for sustainability plans in our businesses? Justin K. Lacey opens the question up in this live report from the Summer Institute in Sustainability conference.
July 22, 2009
Does the green movement needs a champion, a brand icon of sorts? Does sustainability need it's own Marlboro man? Guest blogger Justin Lacey explores the need for a larger than life symbol for sustainability in this the third part of our five part series.
July 21, 2009
How can the leaders of small businesses define sustainability in a meaningful way? How can it be incorporated into the strategy of the business so that every employee can contribute? Justin K. Lacey founder of Walk Softly Communications and friend of Retail Prophet brings this report from the Summer in Sustainability conference from the University of British Columbia.
July 21, 2009
The first in week-long series of live blogs from the Summer Institute in Sustainability; a week-long, intensive conference on sustainability for business leaders.
July 17, 2009
A special live reporting series from the Summer Institute in Sustainability
July 12, 2009
Great retailers take nothing for granted. Every touch point is an opportunity to enhance the customer experience. Here, we look at how one company used a plain and often disregarded piece of packaging to leave their mark. Within the story there are lessons that can be applied to any business.
June 24, 2009
When improperly approached, social media can be a lot like a bullhorn. Some companies and individuals, see social media as a means of amplifying their voice above the crowd and interrupting the dialogue only to further their own agenda. The results are often negative.
Here are 5 tips to ensure your social media campaign doesn't become anti-social.
June 13, 2009
I was reminded recently of a really good book I read several years ago called Going Shopping by Ann Satterthwaite, a city planner from Washington D.C. It’s […]