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October 11, 2010
By Doug Stephens It’s that time of year again…prognostication time. The time when retail industry experts far and wide weigh in with their respective projections for […]
October 6, 2010
By Doug Stephens If marketing research has taught us anything at all, it’s that consumers despise being manipulated – at least knowingly manipulated. As humans we […]
September 30, 2010
By Doug Stephens I had the pleasure of being a guest on the Competitive Futures podcast series. Competitive Futures, based in St. Louis was founded by […]
September 23, 2010
Imagine this…. You drive a moving van outfitted with retail fixtures, signs, a cash register and loads of jewellery up Fifth Avenue in Manhattan, park directly […]
September 13, 2010
By Doug Stephens If we’ve learned anything from the advent of online social networks, it’s that ordinary people can be quickly organized around a common idea, […]
August 25, 2010
By Doug Stephens A recent study by Forrester Research concluded that while location-based services (LBS) such as Foursquare, Gowalla and Loopt are intriguing, they are still […]
August 17, 2010
By Doug Stephens There are essentially three kinds of information a company can use in order to operate their business: – Hindsight: Usually analysis aimed at […]
August 11, 2010
Traditional marketing theory tells us that the purchase is the successful outcome of consumer-directed messages that create awareness which begets interest, desire, and action. But
what happens when that is wrong?
August 2, 2010
By Doug Stephens One of the first lessons I was taught in marketing was that when times were tough and sales were hard to come by, […]