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July 27, 2010
July 27, 2010

The Post-Crisis Gen Y Consumer

By Doug Stephens Most marketers are all too familiar with what has become an overly simplistic consumer segment profile of Generation Y.  They are often broadly […]
July 13, 2010
July 13, 2010

Generosity

By Doug Stephens Generosity: noun~ Willingness to give or share; unselfishness All successful relationships are underpinned by generosity. The willingness to give or share without expectation […]
June 29, 2010
June 29, 2010

An Inconvenient Truth About Bad Customer Service

By Doug Stephens The effects of bad customer service may take years to prove fatal but the eventual outcome is almost always corporate extinction.  Despite this, […]
June 8, 2010
June 8, 2010

Dollars and Sentiments. The Real R.O.I. on Social Marketing

By Doug Stephens Alice in Wonderland speaking to the Cheshire Cat…. “Would you tell me, please, which way I ought to go from here?” “That depends […]
May 11, 2010
May 11, 2010

Privacy is Dead… and It Could Be Great

Would you trade privacy for consistent relevance and value in the marketing you receive? Would you share personal information about your internet activity if it meant you got more value from the brands you like? Facebook's Open Graph has consumers asking this question and contemplating the end of privacy as we know it.
April 12, 2010
April 12, 2010

If a Brand Falls in the Forest… the power of social listening

By Doug Stephens There’s been an incredible amount of talk over the last few years about social media.  And frankly, most of the talk is about […]
March 11, 2010
March 11, 2010

Retailing In The Absence of Recovery

By Doug Stephens Recovery is a word we hear a lot these days.  It seems that each week experts sift through the tea leaves of economic […]
February 17, 2010
February 17, 2010

The Customer is Wired…Are You?

By Doug Stephens  Last week, Target announced that their customers can now upload gift card balances to their mobile device, which can then be scanned and redeemed in-store. This […]
February 17, 2010
February 17, 2010

The Future Hates Mediocrity

By Doug Stephens I was reminded recently of a really good book I read several years ago called Going Shopping by Ann Satterthwaite, a city planner […]
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