Uncategorized

November 25, 2009

6 Reasons Why Twitter Makes You a Better Marketer

By Doug Stephens There are many reasons why retailers should be incorporating Twitter into their marketing mix. One important thing that no one seems to be […]
November 18, 2009

Is The Home Depot Selling the Farm… One Parking Lot at a Time?

By Doug Stephens You know business is tough when you have to sell off parts of your parking lot to make your revenue numbers.  However, news […]
November 11, 2009

The Future of Retail Is NOW

In 1998 Wired published an article authored by the now famous Nicholas Negroponte, called The Future of Retail. I recently re-read it to determine how many of the prognostications have actually been realized these eleven years later.
November 4, 2009

Apple Lends A Little Magic to Disney

Apple's CEO Steve Jobs recently assisted Disney with the plans for a chain-wide overhaul of their 340 retail stores. While we mere mortals could never dream of engaging the help of someone like Steve Jobs, there are some valuable lessons that we can take from this. Lessons that are transferable to any size of retail operation.
October 29, 2009

Retailing in High Fidelity

As consumers we are continually making trades, concessions and compromises in the quest to satisfy our needs and wants. It's a never ending battle between experiences based on convenience versus those based in rich experience. For retailers the key is being one or the other.
October 20, 2009

3 Reasons Retailers Should NOT Use Social Media

If you believe a lot of what you see and hear about social media, you'd be left with the impression that it's something you can venture into free of costs and improvise as you go. Nothing could be further from the truth. Despite all the reasons that retailers should be considering social media, there are a few legitimate reasons that they might want to hold off at least temporarily.
October 7, 2009

The 3 Worst Excuses for Retailers NOT Using Social Media

By Doug Stephens Despite the continued momentum of social media, some retailers are still ambivalent about embarking on their own program.  We’ve noticed some recurring  excuses […]
September 30, 2009

The Courage to Let Go

Real and lasting change can only take place when we let go of our long-held beliefs and paradigms. But this is easier said than done and in fact, in many cases the very people who are responsible for leading change are the least willing to let go of the past.
September 21, 2009

It’s A Numbers Game: An Inteview with Ken Gronbach

We are in the midst of the most significant demographic shifts in the history of the world but are marketers taking it seriously? For those that are, what are the pitfalls, misconceptions and paradigms that can interfere with their ability to execute? I caught up with Ken Gronbach, author of the acclaimed book The Age Curve: How to Profit from the Coming Demographic Storm, to find out.