Branding

February 17, 2017

Why Retail Is Getting “Experience” Wrong

By Doug Stephens   Apple co-founder Steve Jobs once said: “Design is a funny word. Some people think that design means how it looks. But of […]
May 28, 2015

The Future Of Brands In A One-Touch World

                            By Doug Stephens   Only a short time ago, the value that […]
December 11, 2014

The Future of Retail In The Age of Abundance

By Doug Stephens In an astonishingly short period of time (about two decades), the developed world has evolved from a scarcity-based retail economy to one of […]
November 11, 2014

Thriving In The Golden Age Of Retail

By Doug Stephens While I was in Iceland earlier this year I shared some thoughts on the future of retail and on the characteristics and competencies […]
October 10, 2013

Obsession and Conflict: The Essence of Extraordinary Brands

By Doug Stephens My friend Eric Garland a.k.a. @ericgarland recently tweeted,   “We encourage work-life balance but we reward obsession.”    So true, I thought.  In […]
August 29, 2013

The Loyalty Lie

By Doug Stephens Loyalty is an increasingly fleeting thing.  In fact, the average Gen Y mother now defines “brand loyalty” as a window of allegiance lasting […]
April 20, 2013

The Store Is Media And Media Is The Store

By Doug Stephens There’s a dramatic and strangely under-editorialized reality taking shape in retail.  One that seems to be eluding even some of the industry’s most […]
April 2, 2013

What Exactly Do You Sell?

By Doug Stephens       Here’s an incredibly simple test to see just how future-ready your business is. Try answering the following question. What exactly […]