Mobile marketing

June 9, 2013

The Problem With Mobile Advertising Isn’t Mobile. It’s Advertising

By Doug Stephens In a recent article for Adweek David Gianatasio asked the question, “Why Does Mobile Advertising Stink?” And it’s a great question, because it […]
October 6, 2010

Mobile Apps: “We Don’t Need No Stinking Badges”

By Doug Stephens If marketing research has taught us anything at all, it’s that consumers despise being manipulated – at least knowingly manipulated.  As humans we […]