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September 30, 2009

The Courage to Let Go

Real and lasting change can only take place when we let go of our long-held beliefs and paradigms. But this is easier said than done and in fact, in many cases the very people who are responsible for leading change are the least willing to let go of the past.
September 21, 2009

It’s A Numbers Game: An Inteview with Ken Gronbach

We are in the midst of the most significant demographic shifts in the history of the world but are marketers taking it seriously? For those that are, what are the pitfalls, misconceptions and paradigms that can interfere with their ability to execute? I caught up with Ken Gronbach, author of the acclaimed book The Age Curve: How to Profit from the Coming Demographic Storm, to find out.
September 15, 2009

Why Smart People Ignore The Future

History is littered with examples of smart people ignoring future trends. Politicians, military figures, trade associations and certainly businesses have all at one time or another, not only failed to see the writing on the wall... they didn't even look for it.
September 9, 2009

The Road To Remarkable: 10 Steps to Standing Out

It's never been more important for retailers to be remarkable and yet few really are. For many, the difference between ordinary and extraordinary rests in their ability to innovate beyond their current concept. Then and only then do they stand a chance of being remarkable. Here, we follow a creative framework to unlock possible means of differentiating.
August 21, 2009

Help Me Do The Right Thing!

By Doug Stephens You’ve likely seen the relentless stream of news articles and blogs lately touting the “new consumer mindset”.  Terms like “post-consumerism”, “belt-tightening”, “frugal chic” […]
August 14, 2009

Your Customers Are Not Fortune Tellers

Basing your store's future and long-term strategy based on what your customers thinks today is perilous. The customer is not a link to the future - they're a link to the past and present only. It's up to you to determine the future for them.
August 8, 2009

7 Years for 7 Reasons: The Decline of the Power Center

From its inception as a commercial real estate concept in the 1980’s, the long-term viability of the power center has been a topic of running debate. Many have wondered how something so aesthetically displeasing could possibly survive the test of time. And while they may be ugly, the decline of the power center will have much less to do with aesthetics and much more to do with powerful social and economic forces beyond their walls.
August 2, 2009

The Tyranny of Selection: How Much is Too Much?

How much is too much? When does choice become a burden instead of a benefit and how can retailers help customers find solutions that are personalized, while simplifying the decision making process. In this exclusive article preview, Dr. Kyle Murray examines the issues facing consumers and retailers alike as they navigate an ever deepening sea of products and services.