December 2, 2009
By Doug Stephens I subscribe to Chris Anderson’s point of view. We truly are entering the golden age of small business. And while Anderson says “It […]
November 28, 2009
Almost every news item surrounding this year’s Black Friday shopping ritual focused purely on store traffic and consumer turnout. The media was consumed with stories of […]
November 25, 2009
By Doug Stephens There are many reasons why retailers should be incorporating Twitter into their marketing mix. One important thing that no one seems to be […]
November 18, 2009
By Doug Stephens You know business is tough when you have to sell off parts of your parking lot to make your revenue numbers. However, news […]
November 11, 2009
In 1998 Wired published an article authored by the now famous Nicholas Negroponte, called The Future of Retail. I recently re-read it to determine how many of the prognostications have actually been realized these eleven years later.
November 4, 2009
Apple's CEO Steve Jobs recently assisted Disney with the plans for a chain-wide overhaul of their 340 retail stores. While we mere mortals could never dream of engaging the help of someone like Steve Jobs, there are some valuable lessons that we can take from this. Lessons that are transferable to any size of retail operation.
October 29, 2009
As consumers we are continually making trades, concessions and compromises in the quest to satisfy our needs and wants. It's a never ending battle between experiences based on convenience versus those based in rich experience. For retailers the key is being one or the other.
October 20, 2009
If you believe a lot of what you see and hear about social media, you'd be left with the impression that it's something you can venture into free of costs and improvise as you go. Nothing could be further from the truth.
Despite all the reasons that retailers should be considering social media, there are a few legitimate reasons that they might want to hold off at least temporarily.
October 7, 2009
By Doug Stephens Despite the continued momentum of social media, some retailers are still ambivalent about embarking on their own program. We’ve noticed some recurring excuses […]