August 11, 2010
Traditional marketing theory tells us that the purchase is the successful outcome of consumer-directed messages that create awareness which begets interest, desire, and action. But
what happens when that is wrong?
August 2, 2010
By Doug Stephens One of the first lessons I was taught in marketing was that when times were tough and sales were hard to come by, […]
July 27, 2010
By Doug Stephens Most marketers are all too familiar with what has become an overly simplistic consumer segment profile of Generation Y. They are often broadly […]
July 13, 2010
By Doug Stephens Generosity: noun~ Willingness to give or share; unselfishness All successful relationships are underpinned by generosity. The willingness to give or share without expectation […]
June 29, 2010
By Doug Stephens The effects of bad customer service may take years to prove fatal but the eventual outcome is almost always corporate extinction. Despite this, […]
June 8, 2010
By Doug Stephens Alice in Wonderland speaking to the Cheshire Cat…. “Would you tell me, please, which way I ought to go from here?” “That depends […]
May 11, 2010
Would you trade privacy for consistent relevance and value in the marketing you receive? Would you share personal information about your internet activity if it meant you got more value from the brands you like? Facebook's Open Graph has consumers asking this question and contemplating the end of privacy as we know it.
April 12, 2010
By Doug Stephens There’s been an incredible amount of talk over the last few years about social media. And frankly, most of the talk is about […]
March 11, 2010
By Doug Stephens Recovery is a word we hear a lot these days. It seems that each week experts sift through the tea leaves of economic […]