October 26, 2010
At this point any headline touting Apple dominance is almost a declaration of the obvious but when it comes to location based marketing, the reasons for […]
October 20, 2010
By Doug Stephens If you saw the movie The Social Network, then you may remember the scene where Mark Zuckerberg’s character, says to his business partner, […]
October 11, 2010
By Doug Stephens It’s that time of year again…prognostication time. The time when retail industry experts far and wide weigh in with their respective projections for […]
October 6, 2010
By Doug Stephens If marketing research has taught us anything at all, it’s that consumers despise being manipulated – at least knowingly manipulated. As humans we […]
September 30, 2010
By Doug Stephens I had the pleasure of being a guest on the Competitive Futures podcast series. Competitive Futures, based in St. Louis was founded by […]
September 23, 2010
Imagine this…. You drive a moving van outfitted with retail fixtures, signs, a cash register and loads of jewellery up Fifth Avenue in Manhattan, park directly […]
September 13, 2010
By Doug Stephens If we’ve learned anything from the advent of online social networks, it’s that ordinary people can be quickly organized around a common idea, […]
August 25, 2010
By Doug Stephens A recent study by Forrester Research concluded that while location-based services (LBS) such as Foursquare, Gowalla and Loopt are intriguing, they are still […]
August 17, 2010
By Doug Stephens There are essentially three kinds of information a company can use in order to operate their business: – Hindsight: Usually analysis aimed at […]