Retail

November 29, 2012

Selling Your Soul…One Price Match At A Time

By Doug Stephens Barely a day goes by without at least a story or two about how online retailers are eating their brick and mortar counterpart’s […]
November 14, 2012

The End of Marketing

By Doug Stephens Imagine a world without marketing.  No really… imagine a world where no one tries to sell you anything.  Not because they don’t want […]
November 5, 2012

Cool or Creepy?

By Doug Stephens I saw a tweet last week that caught my attention.  It linked to an article that outlined a new line of retail store […]
October 31, 2012

Hey Amazon! Have I Got A Deal for You.

I know of a chain of electronics stores with over 1000 locations.  Right now, their share price is nose-diving, leadership is in disarray and the future […]
October 19, 2012

Are You the Rock or The Hard Place?

By Doug Stephens Doc Searls, a contributor to The Cluetrain Manifesto and author of The Intention Economy once said that choosing between wireless carriers is like […]
June 21, 2012

There’s No Room for Revolutionaries on Wall Street

By Doug Stephens Several months ago, JC Penney CEO Ron Johnson and his newly formed executive team  made some significant changes to the pricing and promotional […]
June 14, 2012

The Third Shelf

By Doug Stephens There have always been two “shelves” in retail. The first can be found in the retail store and is where the product is […]
April 28, 2012

Is the Company’s DNA Killing Your Brand?

By Doug Stephens In 1965 American sociologist Arthur L. Stinchcombe introduced theory around what came to be called organizational imprinting – that organizations tend to be […]
April 5, 2012

“Tweets for Treats” Must Die

By Doug Stephens It was only a matter of time before marketers developed a work-around to avoid the  heavy lifting of great social media. Companies like Amex […]