By Doug Stephens Imagine a world without marketing. No really… imagine a world where no one tries to sell you anything. Not because they don’t want […]
I know of a chain of electronics stores with over 1000 locations. Right now, their share price is nose-diving, leadership is in disarray and the future […]
By Doug Stephens Doc Searls, a contributor to The Cluetrain Manifesto and author of The Intention Economy once said that choosing between wireless carriers is like […]
By Doug Stephens Several months ago, JC Penney CEO Ron Johnson and his newly formed executive team made some significant changes to the pricing and promotional […]
By Doug Stephens In 1965 American sociologist Arthur L. Stinchcombe introduced theory around what came to be called organizational imprinting – that organizations tend to be […]
By Doug Stephens It was only a matter of time before marketers developed a work-around to avoid the heavy lifting of great social media. Companies like Amex […]