Retail
December 15, 2010
By Doug Stephens When we talk about the future of the retail experience the conversation often turns to obvious trends in technology, media and consumer behavior […]
November 10, 2010
A new poll from Harris Interactive suggests that 90 percent of adults ages 18-34 believe that the advertising they see is truthful (at least some of […]
October 11, 2010
By Doug Stephens It’s that time of year again…prognostication time. The time when retail industry experts far and wide weigh in with their respective projections for […]
August 11, 2010
Traditional marketing theory tells us that the purchase is the successful outcome of consumer-directed messages that create awareness which begets interest, desire, and action. But
what happens when that is wrong?
August 2, 2010
By Doug Stephens One of the first lessons I was taught in marketing was that when times were tough and sales were hard to come by, […]
July 13, 2010
By Doug Stephens Generosity: noun~ Willingness to give or share; unselfishness All successful relationships are underpinned by generosity. The willingness to give or share without expectation […]
March 11, 2010
By Doug Stephens Recovery is a word we hear a lot these days. It seems that each week experts sift through the tea leaves of economic […]
January 21, 2010
It’s been called the first rule of modern warfare – “never bring a knife to a gun fight”. Although I’m not certain who coined the phrase, […]
November 28, 2009
Almost every news item surrounding this year’s Black Friday shopping ritual focused purely on store traffic and consumer turnout. The media was consumed with stories of […]