Marketing Archives | Page 6 of 7

April 20, 2011

Sony Kicks It Up A Notch

The days of abundant demand and easy sales are over and it appears Sony is facing that music head-on. The company has not only unveiled it’s […]

April 19, 2011

Does Love Scale?

This week Wal-Mart announced its purchase of social media firm Kosmix to help it better manage and capitalize on its social and mobile marketing efforts. What […]

April 18, 2011

Scan This! QR Codes Are History

Google recently announced that it is ending both its development and support of QR (Quick Response) codes. QR or 2-D barcodes as they are sometimes called, […]

March 22, 2011

Social Media Can’t Save You!

By Doug Stephens There’s an epidemic taking place. Brands big and small are rushing into social media. In many cases, several months down the road they […]

March 1, 2011

The Hyper-Connected Consumer

By Doug Stephens I had a chance recently to speak with Lori Schafer and Bernie Brennan, authors of the book Branded! How Retailers Engage Consumers with Social […]

February 5, 2011

Death of the Focus Group: Research Meets Mobility

By Doug Stephens I sat on a panel discussion this week that explored how social and mobile media is changing the way customer feedback is collected, […]

January 20, 2011

The Enduring Allure of the Secret Handshake

By Doug Stephens The world is an increasingly inclusive place and as a society, we’ve grown to expect equal and open access to just about everything. […]

January 11, 2011

Our Greatest Assets?

By Doug Stephens Blogging Live from the National Retail Federation Conference It’s day one at North America’s largest retail industry gathering, the NRF conference in New […]

January 9, 2011

Reconstructing Retail: 2011 and Beyond

By Doug Stephens Unfortunately, the future isn’t as simple as the headlines might have us believe. It can’t be neatly summed up in the words recession […]