Marketing

May 28, 2015

The Future Of Brands In A One-Touch World

                            By Doug Stephens   Only a short time ago, the value that […]
December 11, 2014

The Future of Retail In The Age of Abundance

By Doug Stephens In an astonishingly short period of time (about two decades), the developed world has evolved from a scarcity-based retail economy to one of […]
November 11, 2014

Thriving In The Golden Age Of Retail

By Doug Stephens While I was in Iceland earlier this year I shared some thoughts on the future of retail and on the characteristics and competencies […]
September 29, 2014

Are Bad Products Good For Business?

By Doug Stephens It seems hardly a month passes without yet another retail brand being called out for carrying a product consumers see as either gratuitously […]
June 12, 2014

If You Don’t Understand Why Apple Bought Beats That’s A Good Thing

By Doug Stephens I read an intriguing article this morning by Denise Lee Yohn that asks the provocative question: Is the Apple Corporation we once knew […]
March 7, 2014

If Our Data Is Currency, Who’s The Bank?

By Doug Stephens If our data is currency, who’s the bank? It’s a question that every brand and retailer should be giving serious thought to.  Those […]
January 6, 2014

Ten Trends To Watch For In 2014

By Doug Stephens 2013 was another year of incredible change in the retail industry.  From economics and demographics to media and technology, disruption came at retailers […]
October 31, 2013

The Real Challenge With Big Data

By Doug Stephens It’s hard (read impossible) to go a day without hearing that big data is poised to revolutionize business.  The speed, volume and variety […]
October 25, 2013

Wanamaker’s Illusion And The Age of Dynamic Pricing

By Doug Stephens It is said that the first version of the modern price tag originated in the mid-1800’s at Oak Hall, the department store of […]