Marketing Archives | Page 4 of 7

January 2, 2013

What If Best Buy Charged Admission?

By Doug Stephens O.K., suspend your disbelief just for a moment and hear me out… In 1999, Joe Pine and James Gilmore, authors of The Experience […]

December 31, 2012

Our Top 10 Posts for 2012

By Doug Stephens 2012 was an absolutely remarkable year in the retail industry. We saw the meteoric rise and cataclysmic fall of companies like Groupon. We […]

December 31, 2012

The Retail Revival Has Begun!

I’m happy to let you know that my new book, the Retail Revival: Reimagining Business For The New Age of Consumerism is now available for pre-order. […]

December 28, 2012

No Holiday From Reality

By Doug Stephens As holiday and comp-store full year sales are coming in, it appears that at best, the results can be characterized as mixed. Some […]

December 18, 2012

Hashtag Campaigns: The Social “Kick Me” Sign for Brands

By Doug Stephens Businesses, it seems, are still fascinated with the Twitter-based hashtag campaign. And why not. These promotions are quick, cheap and easily executed. Just […]

June 14, 2012

The Third Shelf

By Doug Stephens There have always been two “shelves” in retail. The first can be found in the retail store and is where the product is […]

April 5, 2012

“Tweets for Treats” Must Die

By Doug Stephens It was only a matter of time before marketers developed a work-around to avoid the heavy lifting of great social media. Companies like Amex […]

March 6, 2012

Is Klout the New Kredit Score?

By Doug Stephens Celebrities have long been known to receive special treatment. The best seats in the house, front of the line access to the hippest […]

February 23, 2012

F-Commerce Didn’t Fail. Advertising Did.

By Doug Stephens Bloomberg recently suggested that F-Commerce (as it’s come to be known) has been failure. They pointed to retailers like GAP and JCPenney […]