August 25, 2010
By Doug Stephens A recent study by Forrester Research concluded that while location-based services (LBS) such as Foursquare, Gowalla and Loopt are intriguing, they are still […]
August 17, 2010
By Doug Stephens There are essentially three kinds of information a company can use in order to operate their business: – Hindsight: Usually analysis aimed at […]
August 2, 2010
By Doug Stephens One of the first lessons I was taught in marketing was that when times were tough and sales were hard to come by, […]
July 27, 2010
By Doug Stephens Most marketers are all too familiar with what has become an overly simplistic consumer segment profile of Generation Y. They are often broadly […]
June 8, 2010
By Doug Stephens Alice in Wonderland speaking to the Cheshire Cat…. “Would you tell me, please, which way I ought to go from here?” “That depends […]
May 11, 2010
Would you trade privacy for consistent relevance and value in the marketing you receive? Would you share personal information about your internet activity if it meant you got more value from the brands you like? Facebook's Open Graph has consumers asking this question and contemplating the end of privacy as we know it.
February 17, 2010
By Doug Stephens Last week, Target announced that their customers can now upload gift card balances to their mobile device, which can then be scanned and redeemed in-store. This […]
October 20, 2009
If you believe a lot of what you see and hear about social media, you'd be left with the impression that it's something you can venture into free of costs and improvise as you go. Nothing could be further from the truth.
Despite all the reasons that retailers should be considering social media, there are a few legitimate reasons that they might want to hold off at least temporarily.
September 21, 2009
We are in the midst of the most significant demographic shifts in the history of the world but are marketers taking it seriously? For those that are, what are the pitfalls, misconceptions and paradigms that can interfere with their ability to execute?
I caught up with Ken Gronbach, author of the acclaimed book The Age Curve: How to Profit from the Coming Demographic Storm, to find out.