Technology
February 5, 2011
By Doug Stephens I sat on a panel discussion this week that explored how social and mobile media is changing the way customer feedback is collected, […]
January 15, 2011
One of the hottest topics at the 2011 National Retail Federation Conference was that consumers are increasingly using brick and mortar stores as mere showrooms to […]
October 26, 2010
At this point any headline touting Apple dominance is almost a declaration of the obvious but when it comes to location based marketing, the reasons for […]
October 6, 2010
By Doug Stephens If marketing research has taught us anything at all, it’s that consumers despise being manipulated – at least knowingly manipulated. As humans we […]
September 23, 2010
Imagine this…. You drive a moving van outfitted with retail fixtures, signs, a cash register and loads of jewellery up Fifth Avenue in Manhattan, park directly […]
August 25, 2010
By Doug Stephens A recent study by Forrester Research concluded that while location-based services (LBS) such as Foursquare, Gowalla and Loopt are intriguing, they are still […]
August 17, 2010
By Doug Stephens There are essentially three kinds of information a company can use in order to operate their business: – Hindsight: Usually analysis aimed at […]
August 2, 2010
By Doug Stephens One of the first lessons I was taught in marketing was that when times were tough and sales were hard to come by, […]
July 27, 2010
By Doug Stephens Most marketers are all too familiar with what has become an overly simplistic consumer segment profile of Generation Y. They are often broadly […]