2009
July 12, 2009
Great retailers take nothing for granted. Every touch point is an opportunity to enhance the customer experience. Here, we look at how one company used a plain and often disregarded piece of packaging to leave their mark. Within the story there are lessons that can be applied to any business.
June 13, 2009
I was reminded recently of a really good book I read several years ago called Going Shopping by Ann Satterthwaite, a city planner from Washington D.C. It’s […]
June 4, 2009
There are those that believe that a recession is no place for branding activity. They maintain that in tough times, businesses should focus on sales. But are sales and branding really mutually exclusive activities?
May 27, 2009
The key to success in retail lies in delivering remarkable customer experiences today and at the same time, keeping a watchful eye on the future. All too often however, retailers are overwhelmed by the day-to-day tactics to focus on long-term strategy. Achieving this balance between tactics and strategy will be essential for survival in the coming decade.
May 13, 2009
I came across an article recently describing a presentation given by Seth Godin called 14 Trends that No Marketer Should Ignore. In it, Godin provided insights […]
April 22, 2009
Is all the hype about virtual retailing for real? Will consumers shop in the virtual world and if so, when?
April 2, 2009
We're in the final stages of writing a major presentation on retail trends 2010-2020 and have identified 6 major, emerging trends in retail which we see carrying through the coming decade.
What’s impressed me as we've compiled the research is how many of these projected changes can actually work to the advantage of the independent retailer.
March 29, 2009
Beyond the obvious positives for the environment, the good news for independent retailers is that greentailing is an area where they can not only compete but can even exceed larger competitors.