By Doug Stephens A recent Brandweek article titled “Retail Customer Service Stinks” reported that the service received by shoppers in over 1000 retail interactions in the study rated 48.2 […]
By Doug Stephens I subscribe to Chris Anderson’s point of view. We truly are entering the golden age of small business. And while Anderson says “It […]
Almost every news item surrounding this year’s Black Friday shopping ritual focused purely on store traffic and consumer turnout. The media was consumed with stories of […]
By Doug Stephens There are many reasons why retailers should be incorporating Twitter into their marketing mix. One important thing that no one seems to be […]
In 1998 Wired published an article authored by the now famous Nicholas Negroponte, called The Future of Retail. I recently re-read it to determine how many of the prognostications have actually been realized these eleven years later.
Apple's CEO Steve Jobs recently assisted Disney with the plans for a chain-wide overhaul of their 340 retail stores. While we mere mortals could never dream of engaging the help of someone like Steve Jobs, there are some valuable lessons that we can take from this. Lessons that are transferable to any size of retail operation.