retail marketing

November 19, 2010

The Shortest Ever Guide To Success In Specialty Retail

By Doug Stephens Chapter 1 Here’s the way it is… Any specialty retail business that stands on selection, price or convenience as its point of competitive […]
October 11, 2010

Holiday Retail Sales: Why Prognostication Breeds Procrastination

By Doug Stephens It’s that time of year again…prognostication time.  The time when retail industry experts far and wide weigh in with their respective projections for […]
October 6, 2010

Mobile Apps: “We Don’t Need No Stinking Badges”

By Doug Stephens If marketing research has taught us anything at all, it’s that consumers despise being manipulated – at least knowingly manipulated.  As humans we […]
September 30, 2010

Speaking of the Future…

By Doug Stephens I had the pleasure  of being a guest on the Competitive Futures podcast series.  Competitive Futures, based in St. Louis was founded by […]
September 13, 2010

Who Needs Retail Anyway?

By Doug Stephens If we’ve learned anything from the advent of online social networks, it’s that ordinary people can be quickly organized around a common idea, […]
August 25, 2010

YOU ARE HERE…Whether You Like It Or Not

By Doug Stephens A recent study by Forrester Research concluded that while location-based services (LBS) such as Foursquare, Gowalla and Loopt are intriguing, they are still […]
August 2, 2010

The Problem With What You Do Best

By Doug Stephens One of the first lessons I was taught in marketing was that when times were tough and sales were hard to come by, […]
July 13, 2010

Generosity

By Doug Stephens Generosity: noun~ Willingness to give or share; unselfishness All successful relationships are underpinned by generosity. The willingness to give or share without expectation […]
June 8, 2010

Dollars and Sentiments. The Real R.O.I. on Social Marketing

By Doug Stephens Alice in Wonderland speaking to the Cheshire Cat…. “Would you tell me, please, which way I ought to go from here?” “That depends […]