Experience
October 6, 2010
By Doug Stephens If marketing research has taught us anything at all, it’s that consumers despise being manipulated – at least knowingly manipulated. As humans we […]
September 23, 2010
Imagine this…. You drive a moving van outfitted with retail fixtures, signs, a cash register and loads of jewellery up Fifth Avenue in Manhattan, park directly […]
September 13, 2010
By Doug Stephens If we’ve learned anything from the advent of online social networks, it’s that ordinary people can be quickly organized around a common idea, […]
December 16, 2009
By Doug Stephens A recent Brandweek article titled “Retail Customer Service Stinks” reported that the service received by shoppers in over 1000 retail interactions in the study rated 48.2 […]
November 4, 2009
Apple's CEO Steve Jobs recently assisted Disney with the plans for a chain-wide overhaul of their 340 retail stores. While we mere mortals could never dream of engaging the help of someone like Steve Jobs, there are some valuable lessons that we can take from this. Lessons that are transferable to any size of retail operation.
June 13, 2009
I was reminded recently of a really good book I read several years ago called Going Shopping by Ann Satterthwaite, a city planner from Washington D.C. It’s […]