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June 9, 2015
June 9, 2015
By Doug Stephens Every day our consumer behavior is being steadily reprogrammed by digital inputs. For the nearly 70% of us who own smartphones, this reprogramming […]
November 11, 2014
November 11, 2014
By Doug Stephens While I was in Iceland earlier this year I shared some thoughts on the future of retail and on the characteristics and competencies […]
July 24, 2014
July 24, 2014
By Doug Stephens If you’re a retailer, you may not be sleeping very well these days and that’s understandable. Tectonic shifts in demographics, economics, technology and […]
July 11, 2013
July 11, 2013
By Doug Stephens 1. If your brand sucked before Facebook, it will suck on Facebook Mark Zuckerberg can’t make your brand fascinating if it’s not. No […]
December 18, 2012
December 18, 2012
By Doug Stephens Businesses, it seems, are still fascinated with the Twitter-based hashtag campaign. And why not. These promotions are quick, cheap and easily executed. Just […]
April 5, 2012
April 5, 2012
By Doug Stephens It was only a matter of time before marketers developed a work-around to avoid the heavy lifting of great social media. Companies like Amex […]
March 6, 2012
March 6, 2012
By Doug Stephens Celebrities have long been known to receive special treatment. The best seats in the house, front of the line access to the hippest […]
December 7, 2011
December 7, 2011
By Doug Stephens One thing I hear very often from C-level leaders of companies when I’m presenting on the topic of social business is “I don’t […]
October 24, 2011
October 24, 2011
By Doug Stephens Hardly a day goes by that I don’t read at least one article that debates the inherent value of social media. The marketing […]