2010
September 13, 2010
By Doug Stephens If we’ve learned anything from the advent of online social networks, it’s that ordinary people can be quickly organized around a common idea, […]
August 25, 2010
By Doug Stephens A recent study by Forrester Research concluded that while location-based services (LBS) such as Foursquare, Gowalla and Loopt are intriguing, they are still […]
August 17, 2010
By Doug Stephens There are essentially three kinds of information a company can use in order to operate their business: – Hindsight: Usually analysis aimed at […]
August 11, 2010
Traditional marketing theory tells us that the purchase is the successful outcome of consumer-directed messages that create awareness which begets interest, desire, and action. But
what happens when that is wrong?
August 2, 2010
By Doug Stephens One of the first lessons I was taught in marketing was that when times were tough and sales were hard to come by, […]
July 27, 2010
By Doug Stephens Most marketers are all too familiar with what has become an overly simplistic consumer segment profile of Generation Y. They are often broadly […]
July 13, 2010
By Doug Stephens Generosity: noun~ Willingness to give or share; unselfishness All successful relationships are underpinned by generosity. The willingness to give or share without expectation […]
June 29, 2010
By Doug Stephens The effects of bad customer service may take years to prove fatal but the eventual outcome is almost always corporate extinction. Despite this, […]