February 2017

Why Retail Is Getting “Experience” Wrong

BlogCustomer ServiceShopper MarketingStore ExperienceTechnologyUncategorized

By Doug Stephens   Apple co-founder Steve Jobs once said: “Design is a funny word. Some people think that design means how it looks. But of course if you dig deeper, it’s really how it works.”   That central belief – that design transcends mere aesthetics and is really about how something actually functions – …

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