February 2016

Retail And The Economics Of Boredom

BlogInternet of ThingsShopper MarketingStore ExperienceTechnologyThe FutureTrendsUncategorized

By Doug Stephens Today’s retailers face a tsunami of problems but none, in my opinion is more deadly than the pandemic of sheer consumer boredom that shoppers are being subjected to. Most retail is just painfully boring. In fact, the majority of store chains, malls and shopping centers have become beacons of boredom, monuments to mediocrity …

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