October 2014

From Clicks to Bricks: Why Amazon Is Opening A Store

BlogecommerceStore ExperienceStrategyTechnologyThe FutureTrendsUncategorized

By Doug Stephens Amazon.com has announced that it will be opening it’s first brick and mortar store later this year, on New York’s iconic 34th Street. The question of course, is why? After all, isn’t Amazon the nemesis of brick and mortar retailers everywhere? And isn’t the whole strategy of e-commerce to avoid the cost …

To Sell Big Data, Tell Big Stories

Big DataBlogStrategyTechnologyUncategorized

By Doug Stephens I defy you to find a marketing conference today that doesn’t have at least one track focused on big data analytics. Big data is a very big deal. Yet, despite all the talk and attention, a 2014 study suggests that almost half of retail executives across categories still don’t fully understand how …

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