Social Media

The Sharing Economy: A Return, Not A Departure

BlogSharing EcomonySocial MediaThe FutureTrendsUncategorized

By Doug Stephens Sharing is getting a lot of attention and for good reason.  Uber now has more drivers in New York City than Yellow Cabs.  AirBNB will put more people in rooms this year than Hilton Hotels. Everything from bicycles to private jets is being shared, as growing numbers of consumers eschew permanent ownership …

The Real Problem With Retail

BlogCustomer ServiceecommerceMarketingShopper MarketingSocial MediaStore ExperienceTechnologyTrendsUncategorized

By Doug Stephens Every day our consumer behavior is being steadily reprogrammed by digital inputs. For the nearly 70% of us who own smartphones, this reprogramming begins each morning within 15 minutes of us opening our eyes, when we first check our devices.  From there we re-check our devices an average of 220 times per …

Our Top 5 Posts of 2014

BlogBrandingCustomer ServiceecommerceLoyaltyMarketingMobile MarketingSocial MediaStore ExperienceStrategyTechnologyThe FutureTrendsUncategorized

By Doug Stephens 2014 was yet another remarkable year for the retail industry.  Big box players like Target and Walmart continued the frantic search for their now-elusive mojo.  A growing number of pure play online retailers like Birchbox continued their materialization in the physical world, opening permanent brick and mortar locations.  Amazon captured our imaginations …

Thriving In The Golden Age Of Retail

BlogecommerceMarketingShopper MarketingSocial MediaStrategyTechnologyThe FutureTrendsUncategorized

By Doug Stephens While I was in Iceland earlier this year I shared some thoughts on the future of retail and on the characteristics and competencies of those companies who, in my opinion, will be suited to thrive in it. Gone are the days when industrial might and deep pockets guaranteed a company’s long-term success. …

Are Bad Products Good For Business?

BlogBrandingMarketingSocial MediaStrategyTrendsUncategorized

By Doug Stephens It seems hardly a month passes without yet another retail brand being called out for carrying a product consumers see as either gratuitously controversial, downright offensive or simply absurd.  From objectionable slogans on t-shirts to faux ethnic garb, some fashion brands seem oddly determined to piss consumers off. So, are these fashion …

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