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The Future Of Retail And The Offline Escape

Posted April 15, 2016
Posted in Blog, Internet Of Things, Marketing, Store Experience, Strategy, Technology, The Future, Trends

By Doug Stephens   In July of 2015 the Coachella Valley Music and Arts Festival hit a milestone. Sales exceeded $84.25 million with 198,000 tickets sold – a record for the event that’s only been in existence since 1999. Attendance …

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Want To Survive Amazon? Stop Thinking Like A Retailer

Posted March 30, 2016
Posted in Blog, ecommerce, Marketing, Store Experience, Strategy, Technology, The Future, Trends

By Doug Stephens   At an investor conference in March of this year, Macy’s CEO Terry Lundgren stated that while Amazon may be a threat in apparel sales, it was likely ill-prepared to deal with the realities of online apparel …

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Retailing Through The Trough Of Disillusionment

Posted January 22, 2016
Posted in Blog, Marketing, Mobile Marketing, Strategy, Technology, The Future

By Doug Stephens It seemed that just a year or two ago the retail world was bracing for technology to turn it on its head. From augmented and virtual reality to 3D printing and beacons, the industry seemed set for …

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Welcome To The Replenishment Economy

Posted August 17, 2015
Posted in Blog, Branding, Internet of Things, Marketing, Shopper Marketing, Strategy, Technology, Trends

By Doug Stephens In 2009 Procter & Gamble began briefing its agencies on, what was at the time, a completely different and somewhat radical marketing strategy. They called it “store-back”.  Put simply, store-back was the belief that if a marketing …

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The Real Problem With Retail

Posted June 9, 2015
Posted in Blog, Customer Service, ecommerce, Marketing, Shopper Marketing, Social Media, Store Experience, Technology, Trends

By Doug Stephens Every day our consumer behavior is being steadily reprogrammed by digital inputs. For the nearly 70% of us who own smartphones, this reprogramming begins each morning within 15 minutes of us opening our eyes, when we first …

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