Marketing

A New Era of Retail is Coming

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By Doug Stephens On October 25 of this year — on an otherwise quiet day in retail news — Nike chief executive Mark Parker fired a reverberating shot across the bow of the entire retail industry. He announced that out of Nike’s global universe of more than 30,000 retail partners the brand would, going forward, …

The Future Of Retail And The Offline Escape

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By Doug Stephens   In July of 2015 the Coachella Valley Music and Arts Festival hit a milestone. Sales exceeded $84.25 million with 198,000 tickets sold – a record for the event that’s only been in existence since 1999. Attendance records are nothing new for Coachella. It has beaten its own benchmarks consecutively in each …

Want To Survive Amazon? Stop Thinking Like A Retailer

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By Doug Stephens   At an investor conference in March of this year, Macy’s CEO Terry Lundgren stated that while Amazon may be a threat in apparel sales, it was likely ill-prepared to deal with the realities of online apparel logistics. Amazon, Lundgren believes, will soon encounter inevitable challenges in dealing with online returns, pointing …

Retailing Through The Trough Of Disillusionment

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By Doug Stephens It seemed that just a year or two ago the retail world was bracing for technology to turn it on its head. From augmented and virtual reality to 3D printing and beacons, the industry seemed set for a complete reinvention at the hands of these (and other) breakthrough technologies. Even omnichannel retail, …

Welcome To The Replenishment Economy

BlogBrandingInternet of ThingsMarketingShopper MarketingStrategyTechnologyTrendsUncategorized

By Doug Stephens In 2009 Procter & Gamble began briefing its agencies on, what was at the time, a completely different and somewhat radical marketing strategy. They called it “store-back”.  Put simply, store-back was the belief that if a marketing idea of any kind couldn’t translate to, and be effective in the store, it simply …

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