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To Sell Big Data, Tell Big Stories

Posted October 20, 2014
Posted in Big Data, Blog, Strategy, Technology

By Doug Stephens I defy you to find a marketing conference today that doesn’t have at least one track focused on big data analytics. Big data is a very big deal. Yet, despite all the talk and attention, a 2014 …

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Are Bad Products Good For Business?

Posted September 29, 2014
Posted in Blog, Branding, Marketing, Social Media, Strategy, Trends

By Doug Stephens It seems hardly a month passes without yet another retail brand being called out for carrying a product consumers see as either gratuitously controversial, downright offensive or simply absurd.  From objectionable slogans on t-shirts to faux ethnic …

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Discovery Is Dying And Data Is The Disease

Posted August 25, 2014
Posted in Advertising, Big Data, Blog, Marketing, Store Experience, Strategy, Technology, The Future, Trends

By Doug Stephens   I, like you, don’t actually see everything my friends are posting on Facebook.  Instead, I see only what Facebook’s newsfeed algorithm deems should be most relevant to me, based on my activity. Similarly, eBay and Amazon …

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5 Coming Crises In The Retail Market

Posted July 24, 2014
Posted in Blog, Branding, Customer Service, ecommerce, Human Resources, Marketing, Mobile Marketing, Social Media, Strategy, Technology, The Future, Trends

By Doug Stephens If you’re a retailer, you may not be sleeping very well these days and that’s understandable.  Tectonic shifts in demographics, economics, technology and media all seem to be conspiring against traditional retail business models and paradigms.  Big …

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If You Don’t Understand Why Apple Bought Beats That’s A Good Thing

Posted June 12, 2014
Posted in Blog, Branding, Marketing, Strategy, The Future, Trends

By Doug Stephens I read an intriguing article this morning by Denise Lee Yohn that asks the provocative question: Is the Apple Corporation we once knew dead and gone or is it embarking on some sort of a rebirth – …

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