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Retail And The Economics Of Boredom

Posted February 9, 2016
Posted in Blog, Internet of Things, Shopper Marketing, Store Experience, Technology, The Future, Trends

By Doug Stephens Today’s retailers face a tsunami of problems but none, in my opinion is more deadly than the pandemic of sheer consumer boredom that shoppers are being subjected to. Most retail is just painfully boring. In fact, the majority …

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Retailing Through The Trough Of Disillusionment

Posted January 22, 2016
Posted in Blog, Marketing, Mobile Marketing, Strategy, Technology, The Future

By Doug Stephens It seemed that just a year or two ago the retail world was bracing for technology to turn it on its head. From augmented and virtual reality to 3D printing and beacons, the industry seemed set for …

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Trend Forecasts Are Trending. And That’s A Problem.

Posted December 22, 2015
Posted in Blog, Strategy, The Future, Trends

By Doug Stephens Suppose for a moment there’s an asteroid heading for earth. You’d likely want to know a few things. How big is it, how likely is it to impact the planet and if it does, how much devastation …

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The Future Of Retail Might Get Under Your Skin

Posted November 11, 2015
Posted in Blog, Internet of Things, Privacy, Technology, The Future, Trends

    By Doug Stephens Early this year the staff at Epicenter, a Stockholm based high-tech company, were given a choice; they could either be issued a standard employee ID card for access to the building and office equipment, or …

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There’s No Such Thing As A Digital Experience

Posted October 1, 2015
Posted in Blog, Branding, Shopper Marketing, Store Experience, Strategy, Technology, Trends

By Doug Stephens       When you drive your car to work are you enjoying a combustion engine propulsion experience or simply driving your car? When you do your laundry are you reveling in a hydroelectrically agitated emulsification experience …

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