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Amazon Is Going To War With Walmart On Price. But Is It A Battle Either Can Afford To Win?

Posted November 21, 2014
Posted in Blog, ecommerce, Strategy, Trends

By Doug Stephens Amazon has begun making some very aggressive price moves in the grocery and consumer packaged goods categories, showing its clear intentions to hit Walmart where they live and breathe.  So, why are the stakes so high for …

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Thriving In The Golden Age Of Retail

Posted November 11, 2014
Posted in Blog, ecommerce, Marketing, Shopper Marketing, Social Media, Strategy, Technology, The Future, Trends

By Doug Stephens While I was in Iceland earlier this year I shared some thoughts on the future of retail and on the characteristics and competencies of those companies who, in my opinion, will be suited to thrive in it. …

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From Clicks to Bricks: Why Amazon Is Opening A Store

Posted October 29, 2014
Posted in Blog, ecommerce, Store Experience, Strategy, Technology, The Future, Trends

By Doug Stephens Amazon.com has announced that it will be opening it’s first brick and mortar store later this year, on New York’s iconic 34th Street. The question of course, is why? After all, isn’t Amazon the nemesis of brick …

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To Sell Big Data, Tell Big Stories

Posted October 20, 2014
Posted in Big Data, Blog, Strategy, Technology

By Doug Stephens I defy you to find a marketing conference today that doesn’t have at least one track focused on big data analytics. Big data is a very big deal. Yet, despite all the talk and attention, a 2014 …

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Are Bad Products Good For Business?

Posted September 29, 2014
Posted in Blog, Branding, Marketing, Social Media, Strategy, Trends

By Doug Stephens It seems hardly a month passes without yet another retail brand being called out for carrying a product consumers see as either gratuitously controversial, downright offensive or simply absurd.  From objectionable slogans on t-shirts to faux ethnic …

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