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There’s No Such Thing As A Digital Experience

Posted October 1, 2015
Posted in Blog, Branding, Shopper Marketing, Store Experience, Strategy, Technology, Trends

By Doug Stephens       When you drive your car to work are you enjoying a combustion engine propulsion experience or simply driving your car? When you do your laundry are you reveling in a hydroelectrically agitated emulsification experience …


Welcome To The Replenishment Economy

Posted August 17, 2015
Posted in Blog, Branding, Internet of Things, Marketing, Shopper Marketing, Strategy, Technology, Trends

By Doug Stephens In 2009 Procter & Gamble began briefing its agencies on, what was at the time, a completely different and somewhat radical marketing strategy. They called it “store-back”.  Put simply, store-back was the belief that if a marketing …


The Sharing Economy: A Return, Not A Departure

Posted July 10, 2015
Posted in Blog, Sharing Ecomony, Social Media, The Future, Trends

By Doug Stephens Sharing is getting a lot of attention and for good reason.  Uber now has more drivers in New York City than Yellow Cabs.  AirBNB will put more people in rooms this year than Hilton Hotels. Everything from …


The Real Problem With Retail

Posted June 9, 2015
Posted in Blog, Customer Service, ecommerce, Marketing, Shopper Marketing, Social Media, Store Experience, Technology, Trends

By Doug Stephens Every day our consumer behavior is being steadily reprogrammed by digital inputs. For the nearly 70% of us who own smartphones, this reprogramming begins each morning within 15 minutes of us opening our eyes, when we first …


The Future Of Brands In A One-Touch World

Posted May 28, 2015
Posted in Blog, Branding, Loyalty, Marketing, Strategy, Technology, The Future, Trends

                            By Doug Stephens   Only a short time ago, the value that brands provided to consumers was chiefly two things – familiarity and consistency. Shoppers had …