The Hyper-Connected Consumer

By Doug Stephens

I had a chance recently to speak with Lori Schafer and Bernie Brennan, authors of the book Branded! How Retailers Engage Consumers with Social Media and Mobility.  The book provides a great case by case viewpoint of what brands are doing to connect with consumers on digital platforms and where they’re finding the greatest success.

I was interested to get their perspectives on how these technologies are altering the relationship between consumers and retailers, how they foresee this developing moving forward and the role of corporate leadership in paving the way to a new marketing philosophy.

Let me know what do you think?  Are social and mobile really changing the way brands and consumers engage?  Who’s doing it right?  What should we expect to see retailers implementing by this time next year?

[youtube]http://www.youtube.com/watch?v=pv9Sy1EVkX4[/youtube]