shopper marketing

February 9, 2016
February 9, 2016

Retail And The Economics Of Boredom

By Doug Stephens Today’s retailers face a tsunami of problems but none, in my opinion, is more deadly than the pandemic of sheer consumer boredom that […]
August 17, 2015
August 17, 2015

Welcome To The Replenishment Economy

By Doug Stephens In 2009 Procter & Gamble began briefing its agencies on, what was at the time, a completely different and somewhat radical marketing strategy. […]
May 16, 2013
May 16, 2013

Is Showrooming Retail’s Restless Leg Syndrome

By Doug Stephens Remember those ads a few years ago describing the little-known affliction called restless leg syndrome?  Few of us had ever heard of the […]
March 16, 2011
March 16, 2011

What’s In-Store for the Future?

By Doug Stephens There’s an ongoing debate about the viability of “bricks and mortar” retail in a digital world.  With online and mobile commerce growing at […]
February 5, 2011
February 5, 2011

Death of the Focus Group: Research Meets Mobility

By Doug Stephens I sat on a panel discussion this week that explored how social and mobile media is changing the way customer feedback is collected, […]
August 11, 2010
August 11, 2010

What if it all STARTS with the purchase?

Traditional marketing theory tells us that the purchase is the successful outcome of consumer-directed messages that create awareness which begets interest, desire, and action. But what happens when that is wrong?