Marketing
August 11, 2023
By Doug Stephens Over the last 20 years, technology has transformed retail. Mobile phones have become essential conduits for communication, entertainment and commerce. Technologies like augmented […]
January 30, 2019
We kicked off 2019 at NRF in New York City where we met with retailers and brands eager to understand the challenges they’re up against. We […]
January 18, 2019
I was moderating a fireside chat at the National Retail Federation conference with Liz Thompson from Southeastern Grocers recently. We were chatting about her company’s efforts […]
March 14, 2018
By Doug Stephens Spending on loyalty programmes is through the roof. In 2016, the consumer loyalty management market was valued at $1.93 billion. By 2023 that […]
January 17, 2018
By Doug Stephens On October 25 of this year — on an otherwise quiet day in retail news — Nike chief executive Mark Parker fired a […]
April 15, 2016
By Doug Stephens In July of 2015 the Coachella Valley Music and Arts Festival hit a milestone. Sales exceeded $84.25 million with 198,000 tickets sold […]
December 22, 2015
By Doug Stephens Suppose for a moment there’s an asteroid heading for earth. You’d likely want to know a few things. How big is it, how […]
August 17, 2015
By Doug Stephens In 2009 Procter & Gamble began briefing its agencies on, what was at the time, a completely different and somewhat radical marketing strategy. […]