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The Art of War with Amazon

Posted June 5, 2017
Posted in Blog, Customer Service, Shopper Marketing, Store Experience, Strategy, Technology

By Doug Stephens   TORONTO, Canada — Amazon recently posted its eighth straight quarter of growth. In fact, in the first quarter of 2017 its revenue grew by a jaw-dropping 23 percent, hitting net income of $724 million. Amazon Prime subscribership …

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Our Top 10 Posts for 2012

Posted December 31, 2012
Posted in Advertising, Branding, Customer Service, Marketing, Mobile Marketing, Shopper Marketing, Social Media, Store Experience, Strategy, Technology, The Future, Trends, Uncategorized

By Doug Stephens 2012 was an absolutely remarkable year in the retail industry. We saw the meteoric rise and cataclysmic fall of companies like Groupon.  We witnessed an unrelenting stream of mobile disruption, with increasing power and convenience placed in …

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The Third Shelf

Posted June 14, 2012
Posted in Behavioral Marketing, Marketing, Mobile Marketing, Shopper Marketing, Store Experience, Technology, The Future, Trends, Uncategorized

By Doug Stephens There have always been two “shelves” in retail. The first can be found in the retail store and is where the product is most often evaluated and ultimately purchased. The second shelf is in the consumer’s home …

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The Future of Retail: The Destination is You

Posted October 3, 2011
Posted in Shopper Marketing, Store Experience, Technology, The Future, Trends

By Doug Stephens Since the time of the Roman Empire, retail as a concept, has been about destinations. Whether a small specialty shop, a department store or a website, retail has always meant going somewhere to get something. As retail …

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Spend Shift and the new era of consumerism

Posted September 8, 2011
Posted in Advertising, Branding, Marketing, Mobile Marketing, Shopper Marketing, Strategy, Technology, The Future

By Doug Stephens The economic recovery in North America has been anything but easy but according to best selling author, John Gerzema, the end result may not be entirely bad.   I talked with John about his latest book, Spend Shift: How …

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