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Our Top 10 Posts for 2012

Posted December 31, 2012
Posted in Advertising, Branding, Customer Service, Marketing, Mobile Marketing, Shopper Marketing, Social Media, Store Experience, Strategy, Technology, The Future, Trends, Uncategorized

By Doug Stephens 2012 was an absolutely remarkable year in the retail industry. We saw the meteoric rise and cataclysmic fall of companies like Groupon.  We witnessed an unrelenting stream of mobile disruption, with increasing power and convenience placed in …

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The Third Shelf

Posted June 14, 2012
Posted in Behavioral Marketing, Marketing, Mobile Marketing, Shopper Marketing, Store Experience, Technology, The Future, Trends, Uncategorized

By Doug Stephens There have always been two “shelves” in retail. The first can be found in the retail store and is where the product is most often evaluated and ultimately purchased. The second shelf is in the consumer’s home …

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The Future of Retail: The Destination is You

Posted October 3, 2011
Posted in Shopper Marketing, Store Experience, Technology, The Future, Trends

By Doug Stephens Since the time of the Roman Empire, retail as a concept, has been about destinations. Whether a small specialty shop, a department store or a website, retail has always meant going somewhere to get something. As retail …

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Spend Shift and the new era of consumerism

Posted September 8, 2011
Posted in Advertising, Branding, Marketing, Mobile Marketing, Shopper Marketing, Strategy, Technology, The Future

By Doug Stephens The economic recovery in North America has been anything but easy but according to best selling author, John Gerzema, the end result may not be entirely bad.   I talked with John about his latest book, Spend Shift: How …

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Has Augmented Reality (Finally) Come of Age

Posted August 6, 2011
Posted in Advertising, Marketing, Mobile Marketing, Shopper Marketing, Store Experience, Technology, The Future, Trends

By Doug Stephens It’s been almost a year ago that I spoke with Maarten Lens-Fitzgerald, one of the co-founders of Layar and a pioneer in the development of augmented reality or “A/R” applications.  At that time we were discussing the …

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