The Customer in Control: Mobile Self-Check Out

One of the hottest topics at the 2011 National Retail Federation Conference was that consumers are increasingly using brick and mortar stores as mere showrooms to view products before buying online.  Furthermore, in a growing percentage of cases, these online purchases are being made right from the aisle of the physical store.

In this segment we highlight AisleBuyer, a new mobile application that not only gives customers the power of mobile scanning, browsing and self-checkout but also allows retailers a degree of control over the shopping experience, working to keep the consumer and the sale in the store.

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