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Why Retail Is Getting “Experience” Wrong

Posted February 17, 2017
Posted in Blog, Customer Service, Shopper Marketing, Store Experience, Technology

By Doug Stephens   Apple co-founder Steve Jobs once said: “Design is a funny word. Some people think that design means how it looks. But of course if you dig deeper, it’s really how it works.”   That central belief …

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The Future of Retail: A New Year’s Revolution

Posted December 30, 2016
Posted in Blog, Store Experience, Strategy, Technology, The Future, Trends

By Doug Stephens   Like individuals, retail companies tend to approach each new year by making resolutions to improve their performance. Among other things, these might include incremental improvements in supply chain efficiency, omnichannel capabilities, or perhaps enhancements to customer …

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The Future Of Retail And The Offline Escape

Posted April 15, 2016
Posted in Blog, Internet Of Things, Marketing, Store Experience, Strategy, Technology, The Future, Trends

By Doug Stephens   In July of 2015 the Coachella Valley Music and Arts Festival hit a milestone. Sales exceeded $84.25 million with 198,000 tickets sold – a record for the event that’s only been in existence since 1999. Attendance …

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Want To Survive Amazon? Stop Thinking Like A Retailer

Posted March 30, 2016
Posted in Blog, ecommerce, Marketing, Store Experience, Strategy, Technology, The Future, Trends

By Doug Stephens   At an investor conference in March of this year, Macy’s CEO Terry Lundgren stated that while Amazon may be a threat in apparel sales, it was likely ill-prepared to deal with the realities of online apparel …

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Retail And The Economics Of Boredom

Posted February 9, 2016
Posted in Blog, Internet of Things, Shopper Marketing, Store Experience, Technology, The Future, Trends

By Doug Stephens Today’s retailers face a tsunami of problems but none, in my opinion is more deadly than the pandemic of sheer consumer boredom that shoppers are being subjected to. Most retail is just painfully boring. In fact, the majority …

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