Shopper Marketing

Why Retail Is Getting “Experience” Wrong

BlogCustomer ServiceShopper MarketingStore ExperienceTechnologyUncategorized

By Doug Stephens   Apple co-founder Steve Jobs once said: “Design is a funny word. Some people think that design means how it looks. But of course if you dig deeper, it’s really how it works.”   That central belief – that design transcends mere aesthetics and is really about how something actually functions – …

Retail And The Economics Of Boredom

BlogInternet of ThingsShopper MarketingStore ExperienceTechnologyThe FutureTrendsUncategorized

By Doug Stephens Today’s retailers face a tsunami of problems but none, in my opinion is more deadly than the pandemic of sheer consumer boredom that shoppers are being subjected to. Most retail is just painfully boring. In fact, the majority of store chains, malls and shopping centers have become beacons of boredom, monuments to mediocrity …

There’s No Such Thing As A Digital Experience

BlogBrandingShopper MarketingStore ExperienceStrategyTechnologyTrendsUncategorized

By Doug Stephens       When you drive your car to work are you enjoying a combustion engine propulsion experience or simply driving your car? When you do your laundry are you reveling in a hydroelectrically agitated emulsification experience or simply cleaning your clothes? When you watch TV, is that a light emitting diode …

Welcome To The Replenishment Economy

BlogBrandingInternet of ThingsMarketingShopper MarketingStrategyTechnologyTrendsUncategorized

By Doug Stephens In 2009 Procter & Gamble began briefing its agencies on, what was at the time, a completely different and somewhat radical marketing strategy. They called it “store-back”.  Put simply, store-back was the belief that if a marketing idea of any kind couldn’t translate to, and be effective in the store, it simply …

The Real Problem With Retail

BlogCustomer ServiceecommerceMarketingShopper MarketingSocial MediaStore ExperienceTechnologyTrendsUncategorized

By Doug Stephens Every day our consumer behavior is being steadily reprogrammed by digital inputs. For the nearly 70% of us who own smartphones, this reprogramming begins each morning within 15 minutes of us opening our eyes, when we first check our devices.  From there we re-check our devices an average of 220 times per …

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