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Welcome To The Replenishment Economy

BlogBrandingInternet of ThingsMarketingShopper MarketingStrategyTechnologyTrendsUncategorized

By Doug Stephens In 2009 Procter & Gamble began briefing its agencies on, what was at the time, a completely different and somewhat radical marketing strategy. They called it “store-back”.  Put simply, store-back was the belief that if a marketing idea of any kind couldn’t translate to, and be effective in the store, it simply …

The Sharing Economy: A Return, Not A Departure

BlogSharing EcomonySocial MediaThe FutureTrendsUncategorized

By Doug Stephens Sharing is getting a lot of attention and for good reason.  Uber now has more drivers in New York City than Yellow Cabs.  AirBNB will put more people in rooms this year than Hilton Hotels. Everything from bicycles to private jets is being shared, as growing numbers of consumers eschew permanent ownership …

The Real Problem With Retail

BlogCustomer ServiceecommerceMarketingShopper MarketingSocial MediaStore ExperienceTechnologyTrendsUncategorized

By Doug Stephens Every day our consumer behavior is being steadily reprogrammed by digital inputs. For the nearly 70% of us who own smartphones, this reprogramming begins each morning within 15 minutes of us opening our eyes, when we first check our devices.  From there we re-check our devices an average of 220 times per …

The Future Of Brands In A One-Touch World

BlogBrandingLoyaltyMarketingStrategyTechnologyThe FutureTrendsUncategorized

                            By Doug Stephens   Only a short time ago, the value that brands provided to consumers was chiefly two things – familiarity and consistency. Shoppers had so little access to objective information about products and services that, amid a field of …

The Fall Of The Retail Empire

BlogStrategyThe FutureTrendsUncategorized

By Doug Stephens Walmart is doomed. And they’re not alone.  Macy’s, Tesco, Target and BestBuy – to name only a few – are also coming to an end, but not for the reasons one might immediately assume.  Their demise will have nothing to do with a failure to master omnichannel retailing, harness big data analytics, or conquer …

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