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Trend Forecasts Are Trending. And That’s A Problem.

Posted December 22, 2015
Posted in Blog, Strategy, The Future, Trends

By Doug Stephens Suppose for a moment there’s an asteroid heading for earth. You’d likely want to know a few things. How big is it, how likely is it to impact the planet and if it does, how much devastation …


The Future Of Retail Might Get Under Your Skin

Posted November 11, 2015
Posted in Blog, Internet of Things, Privacy, Technology, The Future, Trends

    By Doug Stephens Early this year the staff at Epicenter, a Stockholm based high-tech company, were given a choice; they could either be issued a standard employee ID card for access to the building and office equipment, or …


There’s No Such Thing As A Digital Experience

Posted October 1, 2015
Posted in Blog, Branding, Shopper Marketing, Store Experience, Strategy, Technology, Trends

By Doug Stephens       When you drive your car to work are you enjoying a combustion engine propulsion experience or simply driving your car? When you do your laundry are you reveling in a hydroelectrically agitated emulsification experience …


Welcome To The Replenishment Economy

Posted August 17, 2015
Posted in Blog, Branding, Internet of Things, Marketing, Shopper Marketing, Strategy, Technology, Trends

By Doug Stephens In 2009 Procter & Gamble began briefing its agencies on, what was at the time, a completely different and somewhat radical marketing strategy. They called it “store-back”.  Put simply, store-back was the belief that if a marketing …


The Sharing Economy: A Return, Not A Departure

Posted July 10, 2015
Posted in Blog, Sharing Ecomony, Social Media, The Future, Trends

By Doug Stephens Sharing is getting a lot of attention and for good reason.  Uber now has more drivers in New York City than Yellow Cabs.  AirBNB will put more people in rooms this year than Hilton Hotels. Everything from …