The Loyalty Lie

Behavioral MarketingBlogBrandingCustomer ServiceLoyaltyStrategyTrendsUncategorized

By Doug Stephens Loyalty is an increasingly fleeting thing.  In fact, the average Gen Y mother now defines “brand loyalty” as a window of allegiance lasting 6-12 months before she moves on to explore alternatives.  And suffice to say, there are plenty of alternatives out there for her to explore, regardless of category.  So, given …

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