Internet of Things

Retail And The Economics Of Boredom

BlogInternet of ThingsShopper MarketingStore ExperienceTechnologyThe FutureTrendsUncategorized

By Doug Stephens Today’s retailers face a tsunami of problems but none, in my opinion is more deadly than the pandemic of sheer consumer boredom that shoppers are being subjected to. Most retail is just painfully boring. In fact, the majority of store chains, malls and shopping centers have become beacons of boredom, monuments to mediocrity …

The Future Of Retail Might Get Under Your Skin

BlogInternet of ThingsPrivacyTechnologyThe FutureTrendsUncategorized

    By Doug Stephens Early this year the staff at Epicenter, a Stockholm based high-tech company, were given a choice; they could either be issued a standard employee ID card for access to the building and office equipment, or they could be injected with a tiny radio frequency identification device, placed just under the …

Welcome To The Replenishment Economy

BlogBrandingInternet of ThingsMarketingShopper MarketingStrategyTechnologyTrendsUncategorized

By Doug Stephens In 2009 Procter & Gamble began briefing its agencies on, what was at the time, a completely different and somewhat radical marketing strategy. They called it “store-back”.  Put simply, store-back was the belief that if a marketing idea of any kind couldn’t translate to, and be effective in the store, it simply …

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