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Retail And The Economics Of Boredom

Posted February 9, 2016
Posted in Blog, Internet of Things, Shopper Marketing, Store Experience, Technology, The Future, Trends

By Doug Stephens Today’s retailers face a tsunami of problems but none, in my opinion is more deadly than the pandemic of sheer consumer boredom that shoppers are being subjected to. Most retail is just painfully boring. In fact, the majority …

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The Future Of Retail Might Get Under Your Skin

Posted November 11, 2015
Posted in Blog, Internet of Things, Privacy, Technology, The Future, Trends

    By Doug Stephens Early this year the staff at Epicenter, a Stockholm based high-tech company, were given a choice; they could either be issued a standard employee ID card for access to the building and office equipment, or …

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Welcome To The Replenishment Economy

Posted August 17, 2015
Posted in Blog, Branding, Internet of Things, Marketing, Shopper Marketing, Strategy, Technology, Trends

By Doug Stephens In 2009 Procter & Gamble began briefing its agencies on, what was at the time, a completely different and somewhat radical marketing strategy. They called it “store-back”.  Put simply, store-back was the belief that if a marketing …

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