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To Save Retail, Let It Die

Posted September 25, 2017
Posted in Big Data, Blog, Innovation, Innovation, Internet Of Things, Internet of Things, Mobile Marketing, Store Experience, Strategy

By Doug Stephens In 2011, in what has now become retail folklore, Ron Johnson, one of the brains behind the Apple Store, was hired to resuscitate the American department store chain JCPenney. At the time, I was asked to write …

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