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Why Retail Is Getting “Experience” Wrong

Posted February 17, 2017
Posted in Blog, Customer Service, Shopper Marketing, Store Experience, Technology

By Doug Stephens   Apple co-founder Steve Jobs once said: “Design is a funny word. Some people think that design means how it looks. But of course if you dig deeper, it’s really how it works.”   That central belief …

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The Real Problem With Retail

Posted June 9, 2015
Posted in Blog, Customer Service, ecommerce, Marketing, Shopper Marketing, Social Media, Store Experience, Technology, Trends

By Doug Stephens Every day our consumer behavior is being steadily reprogrammed by digital inputs. For the nearly 70% of us who own smartphones, this reprogramming begins each morning within 15 minutes of us opening our eyes, when we first …

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Our Top 5 Posts of 2014

Posted December 31, 2014
Posted in Blog, Branding, Customer Service, ecommerce, Loyalty, Marketing, Mobile Marketing, Social Media, Store Experience, Strategy, Technology, The Future, Trends

By Doug Stephens 2014 was yet another remarkable year for the retail industry.  Big box players like Target and Walmart continued the frantic search for their now-elusive mojo.  A growing number of pure play online retailers like Birchbox continued their …

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5 Coming Crises In The Retail Market

Posted July 24, 2014
Posted in Blog, Branding, Customer Service, ecommerce, Human Resources, Marketing, Mobile Marketing, Social Media, Strategy, Technology, The Future, Trends

By Doug Stephens If you’re a retailer, you may not be sleeping very well these days and that’s understandable.  Tectonic shifts in demographics, economics, technology and media all seem to be conspiring against traditional retail business models and paradigms.  Big …

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The Future Of Retail: Experiences Per Square Foot

Posted March 18, 2014
Posted in Big Data, Blog, Customer Service, Marketing, Shopper Marketing, Social Media, Store Experience, Strategy, Technology, The Future

By Doug Stephens   This is a just partial list of retailers who have closed or plan to close significant numbers of stores in the near future. Radio Shack, JC Penney, Sears, Best Buy, Office Max, Staples, Abercrombie & Fitch, …

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