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There’s No Such Thing As A Digital Experience

Posted October 1, 2015
Posted in Blog, Branding, Shopper Marketing, Store Experience, Strategy, Technology, Trends

By Doug Stephens       When you drive your car to work are you enjoying a combustion engine propulsion experience or simply driving your car? When you do your laundry are you reveling in a hydroelectrically agitated emulsification experience …

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Welcome To The Replenishment Economy

Posted August 17, 2015
Posted in Blog, Branding, Internet of Things, Marketing, Shopper Marketing, Strategy, Technology, Trends

By Doug Stephens In 2009 Procter & Gamble began briefing its agencies on, what was at the time, a completely different and somewhat radical marketing strategy. They called it “store-back”.  Put simply, store-back was the belief that if a marketing …

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The Future Of Brands In A One-Touch World

Posted May 28, 2015
Posted in Blog, Branding, Loyalty, Marketing, Strategy, Technology, The Future, Trends

                            By Doug Stephens   Only a short time ago, the value that brands provided to consumers was chiefly two things – familiarity and consistency. Shoppers had …

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Our Top 5 Posts of 2014

Posted December 31, 2014
Posted in Blog, Branding, Customer Service, ecommerce, Loyalty, Marketing, Mobile Marketing, Social Media, Store Experience, Strategy, Technology, The Future, Trends

By Doug Stephens 2014 was yet another remarkable year for the retail industry.  Big box players like Target and Walmart continued the frantic search for their now-elusive mojo.  A growing number of pure play online retailers like Birchbox continued their …

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The Future of Retail In The Age of Abundance

Posted December 11, 2014
Posted in Blog, Branding, Store Experience, Strategy, The Future, Trends

By Doug Stephens In an astonishingly short period of time (about two decades), the developed world has evolved from a scarcity-based retail economy to one of unimaginable abundance.  Consider that it wasn’t so long ago that consumers, lacking any other …

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