Big Data

The Robots Are Coming. And They Mean Business.

Big DataBlogStore ExperienceStrategyTechnologyThe FutureTrendsUncategorized

  By Doug Stephens In my 2013 post, Ten Trends to Watch for in 2014, I said this would be the year we would hear much more about technologies such as artificial intelligence and robotics and their potential to replace retail service workers.  So, it came as little surprise that U.S. home improvement chain Lowe’s …

To Sell Big Data, Tell Big Stories

Big DataBlogStrategyTechnologyUncategorized

By Doug Stephens I defy you to find a marketing conference today that doesn’t have at least one track focused on big data analytics. Big data is a very big deal. Yet, despite all the talk and attention, a 2014 study suggests that almost half of retail executives across categories still don’t fully understand how …

Discovery Is Dying And Data Is The Disease

AdvertisingBig DataBlogMarketingStore ExperienceStrategyTechnologyThe FutureTrendsUncategorized

By Doug Stephens   I, like you, don’t actually see everything my friends are posting on Facebook.  Instead, I see only what Facebook’s newsfeed algorithm deems should be most relevant to me, based on my activity. Similarly, eBay and Amazon deliver product recommendations to my inbox, based largely on things I’ve viewed and bought in …

The Future Of Retail: Experiences Per Square Foot

Big DataBlogCustomer ServiceMarketingShopper MarketingSocial MediaStore ExperienceStrategyTechnologyThe FutureUncategorized

By Doug Stephens   This is a just partial list of retailers who have closed or plan to close significant numbers of stores in the near future. Radio Shack, JC Penney, Sears, Best Buy, Office Max, Staples, Abercrombie & Fitch, Aeropostale, Sam’s Club, Target, Barnes & Noble, Toys R Us, Macy’s   Death By Old …

If Our Data Is Currency, Who’s The Bank?

AdvertisingBig DataBlogMarketingPrivacyStrategyTechnologyThe FutureUncategorized

By Doug Stephens If our data is currency, who’s the bank? It’s a question that every brand and retailer should be giving serious thought to.  Those who don’t may soon find themselves on the outside looking in at a data-centric economy that has moved on without them.   But before we get to that, I …

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