Behavioral Marketing

The Real Challenge With Big Data

AdvertisingBehavioral MarketingBig DataBlogMarketingStore ExperienceStrategyTechnologyThe FutureTrendsUncategorized

By Doug Stephens It’s hard (read impossible) to go a day without hearing that big data is poised to revolutionize business.  The speed, volume and variety of data now available at our fingertips, holds incredible promise for companies in all categories. For the average marketer, big data must seem like a giant catapult being rolled …

The Loyalty Lie

Behavioral MarketingBlogBrandingCustomer ServiceLoyaltyStrategyTrendsUncategorized

By Doug Stephens Loyalty is an increasingly fleeting thing.  In fact, the average Gen Y mother now defines “brand loyalty” as a window of allegiance lasting 6-12 months before she moves on to explore alternatives.  And suffice to say, there are plenty of alternatives out there for her to explore, regardless of category.  So, given …

The Third Shelf

Behavioral MarketingMarketingMobile MarketingShopper MarketingStore ExperienceTechnologyThe FutureTrendsUncategorized

By Doug Stephens There have always been two “shelves” in retail. The first can be found in the retail store and is where the product is most often evaluated and ultimately purchased. The second shelf is in the consumer’s home and is where trial usage takes place and with any luck, loyalty and advocacy built.  …

F-Commerce Didn’t Fail. Advertising Did.

AdvertisingBehavioral MarketingBrandingSocial MediaStrategyTechnologyTrendsUncategorized

By Doug Stephens Bloomberg recently suggested that F-Commerce (as it’s come to be known) has been failure.   They pointed to retailers like GAP and JCPenney beating a path out of Facebook, citing their disappointing results.One Forrester researcher was quoted as saying that selling on Facebook is “like trying to sell stuff to people while …

Mobile Reality Check

AdvertisingBehavioral MarketingMarketingMobile MarketingShopper MarketingSocial MediaTechnologyThe FutureTrendsUncategorized

Many of the headlines we read would have us believe that consumers are running rampant, begging for opportunities to browse, shop and even transact retail purchases on their mobile devices.  While there’s no question that mobile commerce and payment are coming fast, it’s often difficult to gauge precisely how fast.  The answer is critically important …

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