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Discovery Is Dying And Data Is The Disease

Posted August 25, 2014
Posted in Advertising, Big Data, Blog, Marketing, Store Experience, Strategy, Technology, The Future, Trends

By Doug Stephens   I, like you, don’t actually see everything my friends are posting on Facebook.  Instead, I see only what Facebook’s newsfeed algorithm deems should be most relevant to me, based on my activity. Similarly, eBay and Amazon …

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If Our Data Is Currency, Who’s The Bank?

Posted March 7, 2014
Posted in Advertising, Big Data, Blog, Marketing, Privacy, Strategy, Technology, The Future

By Doug Stephens If our data is currency, who’s the bank? It’s a question that every brand and retailer should be giving serious thought to.  Those who don’t may soon find themselves on the outside looking in at a data-centric …

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The Real Challenge With Big Data

Posted October 31, 2013
Posted in Advertising, Behavioral Marketing, Big Data, Blog, Marketing, Store Experience, Strategy, Technology, The Future, Trends

By Doug Stephens It’s hard (read impossible) to go a day without hearing that big data is poised to revolutionize business.  The speed, volume and variety of data now available at our fingertips, holds incredible promise for companies in all …

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Wanamaker’s Illusion And The Age of Dynamic Pricing

Posted October 25, 2013
Posted in Advertising, Blog, Marketing, Shopper Marketing, Store Experience, Strategy, Technology, The Future, Trends

By Doug Stephens It is said that the first version of the modern price tag originated in the mid-1800’s at Oak Hall, the department store of Philadelphia merchant John Wanamaker.  Up to that point, retail pricing had largely been a …

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The Future In Store: Episode #2

Posted August 6, 2013
Posted in Advertising, Blog, Mobile Marketing, Shopper Marketing, Social Media, Store Experience, Technology, The Future

Welcome to episode 2 of The Future In Store! This week we explore “the sharing economy” with NeighborGoods, look through GoogleGlass at Fancy and visit the eBay Commerce Innovation Center to see the future of the concession stand. Then Amber …

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