What Exactly Do You Sell?
Posted April 2, 2013
Posted in Blog, Branding, Marketing, Strategy, The Future, Trends
By Doug Stephens Here’s an incredibly simple test to see just how future-ready your business is. Try answering the following question. What exactly does your business sell? Seems like an easy enough question. But if you’re …
READ MOREWhy The Best Brands Give Customers What They Hate
Posted February 1, 2013
Posted in Blog, Strategy, Technology, The Future, Trends, Uncategorized
By Doug Stephens Human beings are fundamentally resistant to change. Most of us would be happy carrying on with an as-is world that is largely free of disruption, and some of us are downright militant about preserving the status quo. …
READ MOREWhat If Best Buy Charged Admission?
Posted January 2, 2013
Posted in Branding, Marketing, Store Experience, Strategy, The Future, Trends, Uncategorized
By Doug Stephens O.K., suspend your disbelief just for a moment and hear me out… In 1999, Joe Pine and James Gilmore, authors of The Experience Economy predicted that we were entering an era where intense commoditization of goods left …
READ MOREOur Top 10 Posts for 2012
Posted December 31, 2012
Posted in Advertising, Branding, Customer Service, Marketing, Mobile Marketing, Shopper Marketing, Social Media, Store Experience, Strategy, Technology, The Future, Trends, Uncategorized
By Doug Stephens 2012 was an absolutely remarkable year in the retail industry. We saw the meteoric rise and cataclysmic fall of companies like Groupon. We witnessed an unrelenting stream of mobile disruption, with increasing power and convenience placed in …
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