Comments on: What’s In-Store for the Future? http://www.retailprophet.com/blog/marketing/whats-in-store-for-the-future/ Wed, 29 May 2013 16:13:28 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: What’s In-Store for the Future? http://www.retailprophet.com/blog/marketing/whats-in-store-for-the-future/#comment-276 What’s In-Store for the Future? Tue, 13 Sep 2011 18:52:24 +0000 http://retailprophet.com/blog/?p=1162#comment-276 [...] This article was originally published on RetailProphet.com by By Doug Stephens. View the full article. [...]

]]> By: Doug http://www.retailprophet.com/blog/marketing/whats-in-store-for-the-future/#comment-275 Doug Mon, 02 May 2011 11:59:29 +0000 http://retailprophet.com/blog/?p=1162#comment-275 I don’t disagree that in some cases the experience will hinge on people but I would argue that this doesn’t always have to be the case. Research suggests that consumers are quite willing and happy to shop in self-serve environments, provided they’re easy and convenient. What is clear though is that the stakes are much higher now. If a retailer chooses to animate a brand experience through people, then the people had better be exceptional. Similarly, if they choose to leverage technology to deliver a self-serve experience, it had better be seamless and ultra-convenient.

Any store that provides neither, will disappear.

]]> By: Caitlin Kelly http://www.retailprophet.com/blog/marketing/whats-in-store-for-the-future/#comment-274 Caitlin Kelly Sun, 01 May 2011 20:33:46 +0000 http://retailprophet.com/blog/?p=1162#comment-274 Don’t forget the lowly — and esential — associate in this mix! Much as technology is ever more important, once a shopper is actually within reach of conversion in your store, it’s the associate who will make or break that moment. My hope is that retailers start to (re) value the skills and social EQ that great associates offer bricks-and-mortar shoppers.

We all know that a great associate can cement that relationship or ruin it.

]]> By: Sophie Schwartz http://www.retailprophet.com/blog/marketing/whats-in-store-for-the-future/#comment-273 Sophie Schwartz Fri, 18 Mar 2011 04:36:18 +0000 http://retailprophet.com/blog/?p=1162#comment-273 We agree, sales to go on in stores, more sophisticated, segmented per category or shopper profile, thus enabling communication abilities. Real opportunity for brands, but needs a shift in your marketing investment, transfer of one part of funds in traditional media to any meeting point with shopper. Our conviction at Agendize is that shoppers are already and will be even more empowered, thus we need to provide online marketing tools enablng shoppers’ early actions online.

]]> By: Doug http://www.retailprophet.com/blog/marketing/whats-in-store-for-the-future/#comment-272 Doug Wed, 16 Mar 2011 16:23:45 +0000 http://retailprophet.com/blog/?p=1162#comment-272 It’s interesting isn’t it Larry. Increasingly, sales may be coming downstream of the store. How brands will measure and compensate retailers is a really interesting topic!

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