August 2013

The Loyalty Lie

Behavioral MarketingBlogBrandingCustomer ServiceLoyaltyStrategyTrendsUncategorized

By Doug Stephens Loyalty is an increasingly fleeting thing.  In fact, the average Gen Y mother now defines “brand loyalty” as a window of allegiance lasting 6-12 months before she moves on to explore alternatives.  And suffice to say, there are plenty of alternatives out there for her to explore, regardless of category.  So, given …

The Future of Retail: The Segment of One

BlogShopper MarketingStrategyTrendsUncategorized

By Doug Stephens Three hundred years ago, most things we purchased were customized, one-of-a-kind and bespoke.  The maker and seller were one and the same and the things they sold were made one at a time.  The customer got precisely what they wanted based entirely on their personal needs and tastes. A hundred years later, …

Rana Plaza: 120 Days Later

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It’s been almost 4 months since more than 1,000 Bangladeshi factory workers lost their lives in the Rana Plaza building collapse.  But what, if anything, has changed to prevent similar catastrophes from occurring. Doug spoke to CBC Radio’s Karen Gordon about how brands and retailers have responded.  And what consumers can do to make a …

The Future In Store: Episode #2

AdvertisingBlogMobile MarketingShopper MarketingSocial MediaStore ExperienceTechnologyThe FutureUncategorized

Welcome to episode 2 of The Future In Store! This week we explore “the sharing economy” with NeighborGoods, look through GoogleGlass at Fancy and visit the eBay Commerce Innovation Center to see the future of the concession stand. Then Amber shows us Nordstrom’s new experiment with Pinterest and Doug checks out the world of offline …

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