June 2013

The Problem With Mobile Advertising Isn’t Mobile. It’s Advertising

BlogMobile MarketingStrategyTechnologyTrendsUncategorized

By Doug Stephens In a recent article for Adweek David Gianatasio asked the question, “Why Does Mobile Advertising Stink?” And it’s a great question, because it really does.  And one can’t help but wonder why, if everything is truly going mobile, advertising on mobile devices remains so ineffective?  How, if as studies suggest, we are …

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